In 1946, Eric took over the business from his father and ran the business until 2004 with his son, Robin. Eric used to mix the new flavours himself which has 29 varieties including Brandy and Orange made with real brandy straight from the bottle! Ice cream is not just for little children.
Dennett's Ice cream is available a large number of shops, hotels and restaurants. Eric said before he died, "We are expanding but we don't want to conquer the world. We are simply a family firm producing good quality ice cream. We make our ice cream for quality, not profit. That is why we use the best ingredients. The taste of our ice cream speaks for itself as it contains 12 to 14% milk fat."
Eric had been a councillor for many years and also was a church warden at St. James' Parish Church in Spilsby. He has held many local public posts.
Eric Dennett said in 2001,
"When I think over the 75 years of Dennetts Ice Cream, I am proud to be part of it. Hopefully, Dennett's Ice Cream will be around for a long time to come."